Set against the intense heat of South Carolina, this BMW commercial highlights the sleek and powerful BMW X1, filmed at the BMW test center where influencers had the opportunity to push the limits of the vehicle. As the Director of Photography, I had a blast planning and running all the cameras, including over 20 GoPros and multiple RED cameras, capturing every high-energy moment. The shoot not only showcased the X1’s precision and performance but also the resilience of the influencers enduring the sweltering conditions to bring this exciting story to life.